Hello musicians, are you ready to start promoting your talents online? It’s a great opportunity to reach a huge audience, stay in touch with your fans and develop relationships with other musicians if you know what to do. Whether you’re a solo artist or part of a band, you’ll need an online presence to make the most of your career. There’s a lot of competition out there, so it’s never been more important to stay relevant.
There are a few components of a successful online promotion, including using existing companies like SoundCloud, your own website and blog, and social media. We’ll be taking a deeper look at all these avenues of promotion in this article.
Getting Your Music Online
There are a number of companies which offer paid and unpaid opportunities for musicians of all kinds to upload their music and share it with thousands or even millions of people. Most of these streaming or online radio companies play your music alongside the music of other musicians the audience has already likes, expanding your audience and getting your music to the right people.
Most of your job as an amateur musician is to increase your exposure through promotion. You need people to hear and see you as possible, but you also need the quality of your music to be competitive. Amateur musicians have success using DAWs, or Digital Audio Workstations, to edit, mix and master their own music on a professional level without the help of expensive studios or label backing. Check out the latest Logic Pro X tutorials to see the endless possibilities using DAW software.
Once you have professional recordings to promote, use these sites to post your music:
- Spotify supports independent musicians by paying them on a per-stream basis for their music. You can get paid for great exposure alongside popular and successful musicians.
- iTunes helps by offering helpful marketing tools, and remains the strongest music retailer in the world today. iTunes is also an easy place to send existing fans who don’t want to buy a CD.
- GooglePlay is extremely versatile, allowing musicians plenty of options on how to get paid and how to share their music.
Promoting on Social Media
Social media should be a big part of your musical marketing plan in general, not just online. Social media allows your fans to stay in touch with you long after a show, or a way to remember you after hearing a great song. Here are some tips to make the most of your social media promotions:
- Treat all social media equally by posting to each network regularly. At the same time, mix up the content of your posts so you’re not just cutting and pasting the same message across Facebook, Twitter and Instagram.
- Fans like to hear about your process and what you’re working on. Be interactive by asking for their opinions on unfinished projects or how a recent show went.
- Fans don’t like to be constantly reminded of upcoming gigs and every little detail of your tour. Don’t spam peoples’ feeds with too many ads.
- Offering incentive to your fans to like posts, follow accounts and visit pages will work a lot better than just asking! Give free downloads in exchange for your fans’ support.
Promoting Your Website
When it comes to your website or blog, you don’t have to do anything big but you should definitely have a page or two which:
- Provide information regarding upcoming shows and other important dates.
- Represent who you are with engaging media like audio, photos and videos. Fans will love to see pictures or video from live performances.
- Link to your music retailer or sell the music right on the site.
- Have your professional contact information clear and visible to any potential clients.
Don’t forget to promote your website on social media or in face-to-face conversations. Your website could be the difference between someone taking you seriously as an artist or simply moving on.
Promoting can be fun!
Your fans and potential audience know when you’re really having fun and enjoying a project, and when you’re doing it out of necessity. Try to have fun with promotion and think of how you’d like to be promoted to.