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The Importance of Sound Design

It doesn’t matter if you are from the music industry, film industry, TV, advertising, video game development or online marketing. One thing is common in all these industries, they all depend on excellent sound for success. It is important to get the sound right and sound designers can help you with that.

Sound Design and Music ProductionSound design is actually the process of specifying, acquiring, manipulating or generating audio elements. The world of audio is classified in to several sectors, studio recording is area in which production and post-production mixing happens. This is where sound design can provide you with the creative control over generating new sounds and audio effects. It is hard for you to do all of these by yourself as sound design requires intense training and learning. It is always easier and better to opt for a top rated music production/sound design company like The Producer’s Choice for producing your audio.

The end user of your audio may be a listener of music, a user of a video game or a website visitor looking to buy your product/service; irrespective of the purpose a well designed audio is important for success. This is backed by the latest research of brain; ‘human brain function‘ comprises of various systems that operate in unison with each other. The ‘Limbic system’ is the one that gives meaning to everything around us and the sense of sound is the most critical part of the limbic system. So to get an emotional connect with the end user you need a well designed sound.

Today marketers and top music producers consider this aspect and make sure the designed sound improves the brand imaging effort. The factors that influences a good audio are

Sound: The Fundamental Tool

Sound is the fundamental tool for our existence, it affects us in four fundamental ways:  Physiologically, Psychologically, Cognitively and Behaviorally.  Sounds and voices when used wisely can create an instant emotional bonding.

Tools

With the rapid advances in science and acoustic industry, there are great number of tools for producing a well designed sound. The right tools should be used for producing sounds that work.

Voice

For centuries the sound of the human voice is the most powerful tool for marketers and entertainers. A study of brands will reveal how a particular voice got completely integrated with the brand identity of a particular brand.

Music & Rhythm

Music and rhythm are very important aspects of a successful audio. The movement of the audience in a concert can demonstrate the synchronized response created due to brainwave entrainment, a phenomenon which explains the brain’s ability to synchronize with an external rhythmic stimulation. A good sound design will have a good music and rhythm.

Context

The sound generated should be in sync with the context. A good music that is not related to the context will fail.

Sound Effects

Sound effects is an area that has improved tremendously over the past few decades. With technological innovation and research, good sound effects can make the audio more successful. People will always react to sound instinctively; the orienting reflex is a built-in component of our natural reflexes and good sound effects can trigger this reflex and result in a better emotional connect.

Today most business houses use sound design to create a better brand identity.

 

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